How the Linx Methodology Works... From an Insider

Amy Andersen’s methodology is old-fashioned and direct, and it has been shown to help clients even as they continue to date beyond Linx. To understand exactly how Amy’s methodology impacts clients, Linx Dating reached out to a previous client who has become successful in her approach to dating and is now in a happy exclusive relationship post-Linx.

Demographics:

The previous Client is a 32-year-old active female and established young professional with a 10-year-old daughter. Her partner is a 27-year-old active male and an established young professional.

What stuck out to you most about Amy’s methodology for having success when dating?

I appreciate Amy’s way of assessing fundamental compatibility levels for her clients. She created a system and space that allows her clients to open up and be honest with her (and themselves) about their ideal life partner.

What tip or trick was the most useful to implement in your approach to dating?

1. Make self-care a priority, for it’s the foundation of a healthy relationship.

2. Know your worth and don’t lower your standards when evaluating potential red flags.

3. Don’t be scared to ask hard questions playfully. The right person will be receptive and value you and your time more.

4. Last, never assume; communicate to the point of clarity and mutual understanding.

Were your dates/partner receptive to your new dating approach?

The right man was, and I saved a lot of time and potential heartache in the initial talking stages of dating.

How has your dating life and experience with dating changed since working with Amy?

My mindset has shifted in how I approach my ideal partner. I’ve gone from “do they like me,” to “do I like them and are they a good fit for the woman I am and want to be.”

I am evaluating deal breakers, green and red flags, and learning to communicate upfront while still allowing plenty of space for romance.

Amy’s methodology set a bar that had me off the dating market and exclusive by the 4th date with a man that is communicative, successful, and romantic, ultimately proving that great men do exist in today’s dating landscape and you just have to be willing to stay true to your standards.

Linx Dating Client Testimonials

Linx Dating is approaching our 20th year in the business of being Cupid. We connect clients each and every day with prospective partners based on similar values, passions, and interests - the Linx method to matchmaking continues to result in countless relationships and marriages. We take pride in sharing what our clients have to say about Linx and why Amy Andersen’s approach to matchmaking elevates the industry to a whole new level. Read on to hear what our clients have to say about Linx and the process!

A 50-something Male located in San Carlos, CA

“Amy is great. Terrific listener with superb insights. Good at offering advice and knowing when just a little constructive coaching can make a big difference.  

She carefully selects folks for you to meet and they are uniformly impressive (even if not always a romantic match).  You will not have the situation we have all had with apps when you know in mere moments of meeting someone that the meeting is a waste of time.  Not with Amy.... each intro leads to time well spent chatting with somebody polished and interesting.  

Clearly this is not a volume-based business for Amy. She is hands-on and there appears to be no delegation... not even an admin to field routine emails.  But she is still responsive.  She takes her time and thinks things through personally.  

Amy is the total opposite of apps and the endless waste of time they represent. Not cheap, but you get what you pay for.”

A 40-something Male located in Mountain View, CA 

“There are so many matchmakers out there.  I know as many of them to reach out to me and want me to be part of their network, etc.  The pitch is generally the same, the execution is the same, etc, etc.  Some of these services work in volume (think Tawkify) and others are truly bespoke.  Most are really there to sell a dream to people as priority one and deliver results as priority two.  

Amy is different.  

Amy has a large barrier to work with her (which is a good thing).  This barrier is a very exhaustive questionnaire, an in-person interview, continued follow-up on status, and taking the entire process seriously.  This weeds out the lurkers and the individuals that do not take the service seriously.  It also weeds out those who don't know what they're looking for.  

While the terms of my agreement with Amy are confidential, I will tell you that Amy is worth every penny you invest in her services.  

She combines one of the most extensive networks of anyone I know, the uncanny ability to find the right match, and a sincere dedication to the art and science of top-level matchmaking.  

She is a master businesswoman and knows how to break down barriers to truly find the needles in a haystack.  She doesn't expect her clients to settle to match what she can find, she excels to find partners that match the expectations of her clients...and her clients are of the pickiest, most discerning, and high profile of the bunch.  She just delivers.  

Other matchmakers, in my experience, don't match the punctual follow-up and service that Amy provides.  While she works with many, she has made me, one of her clients, feel as though I am top priority.  I am able to communicate by text, phone, or email.  All of these are fine by Amy.  

In summary, if you want the best, don't waste your time with others, go to Amy.  I am writing this because I truly think she is of the few out there that goes above and beyond to be a true "cupid" and she succeeds because of the aforementioned.”

50-something Female located in Larkspur, CA

“Amy Andersen, founder of the Bay Area's premiere bespoke matchmaking venture Linx, is a true treasure in this potentially exploitative field. Her reputation is sterling, her intuition is spot-on, her network is extensive, and her success rate is unparalleled. Do your research and you will likely come to the same conclusion as I did: Linx is the go-to company for discreet high-end matchmaking services in Northern California.

Before I had the pleasure of meeting Amy IRL, I had several months of correspondence with her. From our very first exchange, Amy was incredibly warm, authentic and genuinely passionate about her desire to help people meet the love of their lives. Even after nearly 2 decades in this ultra-competitive business (longevity is extremely rare in this particular niche), she continues to have an incredible level of enthusiasm for her work. I was scheduled to meet with Amy for 90 minutes but we were having such fun in her little "secret garden" that nearly three hours flew by before we parted ways!! As nervous as I was for this all-important, vis-à-vis first meeting, I ended up having a delightful afternoon drinking herbal tea, sharing stories/life dreams, and of course, being girlie girls, plenty of giggles! Read the other reviews and the common element you'll see is that EVERYONE ADORES AMY!!! She is fully present and engaged in learning as much as she can about her clients... necessary intake info so she knows exactly which spell to cast! I'm convinced successful matchmaking is equal parts intuition, attention to detail,  and magic!!

But beyond the personality, Amy is the very definition of a consummate professional: she is meticulous in her vetting process, highly organized and prepared for all events/interactions, responsive not only to her high-end clientele but to anyone who inquires about her services. Even individuals who are not a good fit for her model are treated with dignity and are often directed to other resources/services that are better aligned with their needs. I know this personally from friends who have reached out to her over the years. Amy understands her ultimate success is not strictly defined by the number of clients in her data base, but in being benevolent to all who seek her expertise.

If you are reading this, most likely you are seeking a serious relationship. Remember the immortal words of David Viscott, ‘To love and to be loved is to feel the sun from both sides.’ If you are exhausted weeding through all of the dishonest posers online and are ready to invest in finding your life partner, Linx may very well be the service you need. You will at the very least become a fan of Amy Andersen, guaranteed.”

60-something Female located in Saratoga, CA

“This review is long overdue. I was searching for a personalized local matchmaker for a dear friend of mine. I found Linx and did an intro call with the founder Amy Andersen. She was wonderful, very personable, and made me feel comfortable from day one. I was very happy to introduce my single friend to Amy. Amy suggested meeting my friend for coffee a couple of times to ensure he was on board and making the right decision.

Since he signed up, I can tell you he's had an excellent experience. While the first few introductions did not lead to "the one", he is now in a happy, committed relationship with a smart and kind, beautiful lady who is good to him. Importantly, they have a lot of fun together!

The value add with Linx is that it provides a very personalized, professional approach for those who are either too private for dating apps and/or looking for someone spectacular.

Linx cherry picks its member ensuring everyone is commitment-minded and serious about finding true, authentic love. It's great for busy executives/business owners who lead full lives and aren't inclined to swipe all day to find the right match.

Although the service is not cheap, I am a believer that you get what you pay for.”

Matchmaker FAQs

By Amy Andersen, Founder and CEO of Linx Dating

As a professional Matchmaker, you regularly get questions that few other jobs would prompt. Since the nature of matchmaking involves closer relationships and an understanding of a client's EQ, the day-to-day for a matchmaker will often look different than a standard office job. To celebrate National Matchmaker Day (August 31st), I have outlined the most commonly asked questions I receive as a Matchmaker and CEO of Linx Dating.

1. Have you always set people up? 

I wasn’t one of those ones who was always setting people up but I have always loved people.  I saw a great opportunity and went for it. Frankly, when I saw the opportunity in front of me, I could not believe no one had done it before.

2. How did you get into the field? 

I saw a market opportunity (demand) that was consistent with my existing network (supply) and I built from there. I have also always been a people person so it was a natural fit to go into matchmaking as I work with an incredibly diverse group of clients. 

3. What’s the hardest thing about being a matchmaker? 

This is a very emotional business - so rewarding, at times, but also high pressure as people are depending on me. Someone who hasn’t been married and who wants a baby is a high pressure situation for me. This is also a service business which means that I can also get treated very poorly sometimes, which stinks. 

4. What’s a typical day look like for a matchmaker? 

I start my morning with a giant cup of hot coffee and make my son breakfast! After school drop off, I get on my email. If there are so many emails, it’s already stressing me out, it’s a good reason to go for a walk or a run. On my walks, I always catch up with clients. On my runs, I crank all sorts of music from Guns N Roses,  Dua Lipa, Ariana Grande, Justin Bieber, Crash Test Dummies, Motley Crue, Chaka Khan, or Michael Jackson. Literally, my musical tastes are all across the board, LOL. I get home, prep a to go salad for the office, get ready. I always do myself up even if I am not meeting a client because when I put make-up on and wear something nice, I feel better no matter what. I head to the office, respond to emails ad then either do an in-person meeting with a client, or prospect, or meet on Zoom. I spend my afternoons working on match ideas for clients and often checking in with people in my database to see if they are presently single and good candidates for my clients. Come 5pm, I am heading home to prep dinner and spend quality time with my family. After my son is in bed, it’s work time again till 10pm or so. Normally I then take a bath to unwind, watch a show, and go to bed myself!

5. Do matchmakers use astrology? 

Not really….I certainly do not. It’s fun to talk about but we’d better be using more than that if we want any kind of competitive edge.

6. Are some matchmakers generational matchmakers? 

Sure. There are examples of this, just like there are in other family  businesses. It can be as informal as shared dinner table talk over many years, or as formal as a child taking over the family business.

7. Are there niche specialty matchmakers? 

Yep. It’s s function of market supply and demand.   A matchmaker is only as good as his or her network, and that could be a niche - geographic, religious, ethnic, age, or whatever. I’d say the most common two niches would be matchmaking, focusing on a particular faith or heritage. 

For instance, there are many matchmakers focusing solely on Jewish matches or matchmakers focusing solely on Indian matchmaking. I’ve been binging on Netflix’s Indian Matchmaker with “Sima from Mumbai.” 

8. What’s the craziest thing anyone has ever told you they want in a match? 

One of my former clients shared his musts include “all-natural body parts,” “love celebrating New Year’s Eve,” and “be okay with a shower with two heads on opposite walls.” On a sweeter note, he expected his dream girl to be “really close with at least one family member” (his own relationship with his two sisters is “one of my biggest areas of happiness,” he writes) and “be someone who constantly says ‘I believe in you’ to their children.” But she also has to “allow me to indulge in a luxury sports car filled with premium gasoline.” 

Just Breathe… How to Calm Down before a Date

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By Amy Andersen, Founder and CEO of Linx Dating

First dates can be riddled with a barrage of emotions and what feels like a surge of adrenaline pumping through your body. Many men and women suffer from jitters in the early stages of dating and these emotions are normal - you’re a human after all and it would be a bit odd if you weren’t experiencing some of that.

One of the best ways to combat these nerves is first to get into the right positive mindset. Here are some of my recommendations for getting there.

1. "Meeting a Friend"

I like to tell clients to visualize that they are meeting a friend. Friends generally make us feel good about ourselves.

Side note, if you have a friend who doesn’t bring levity to your life, perhaps its time to re-evaluate your friendships - but I digress.

When in the “meeting a friend” mindset, those pesky nerves that can interfere with pre-date and during the date emotions will begin to subside. The wet palms, increased heart rate, the WTF am I doing will take a dip.

Start this visualization the minute you have a firm plan. So if your date is on Friday and it’s Monday, it’s the right time to begin. A few minutes of daily visualizations where you remind yourself this is not a big deal, you’re meeting a new friend and it’s always fun to have new friends. Rinse and repeat a couple of minutes in the mornings and evenings leading up to the actual date. I’d apply a very similar practice to interviewing for a job as well. "I know this space inside and out, they need me more than I need them, I got this, I own this, fuck yeah."

2. “Taking Care of Yourself"

Now that you’re rockin’ your positive mindset, think about anything that makes you relax. What do you do after a stressful day?

What are your coping mechanisms that are healthy outlets? A peaceful stroll in the park? Yoga? A bubble bath, a steam or sauna with dim lighting and candles and Enya playing? Why not? Some Metallica streaming through your AirPods running, pumping iron, banging out push-ups and mountain climbers? You’ve got this. Whatever your jam is, these are great ways to have stress outlets leading up to the date.

3. “Best Foot Forward"

Now that you are doing your daily visualizations and ideally bringing relaxation to your body each day, I want you now to figure out the outfit you’ll be wearing. Although you’re meeting a new friend, I want you feeling really good about yourself. Going out to the newest sushi spot in town and cocktails at that swanky bar after, find something in your closet that makes you feel alive and sexy as hell. If you’re a female, men like color. It’s funny, they’re just like a hummingbird and respond well to color.

If you’re guy reading this, wouldn’t it be so nice to pick out a crisp dress shirt with a hint of color, a beautiful belt and dark denim. Did you know women tend to look at guys shoes first? Yep, it’s true.

So if you have your ensemble picked out, I want you to hang it up on your closet door or somewhere you can see it everyday leading up to your date. Visualize how pretty you’re going to look in your red dress and heels with your soft, incredibly sensual-to-the-touch cashmere wrap. Or how studly you’re going to feel in your freshly pressed dress shirt and those pricy suede loafers you purchased after a boozy lunch with your best friend that afternoon.

Look at it, visualize it, and get into the mindset of feeling and looking really good. You got this.

The days leading up to your date, you’re getting good sleep, limiting the booze, and curbing insane amounts of caffeine... Again, this is all the same stuff I would do if I were going on a job interview and I wanted to ace it. Mindset, action, controlling environment, and treating the body like a temple!

Day of the date, listen to your favorite song when getting ready, splash your perfume/cologne on and it’s show time.

Put that outfit on and feel golden. You are amazing and are going to have a great evening! Make sure to leave plenty of time to get to the location so you don’t stress about traffic or parking.

And when you’re there, remember, just breathe, you’re meeting a friend after all….

Am I Ready to Get Back in the Game?

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By Dani Geary for Linx Dating

Are you thinking about dating again and questioning if you are ready to get back in the game?

Starting to date again and get back out there after a significant hiatus, for any reason, can be overwhelming and might even feel surreal. 

Instead of succumbing to the stress, use this guide to take it one step at a time and break the whole dating process into smaller components. Use the following recommendations to help you think about whether you are ready for a relationship and how you might navigate dating again. 

1. Take Personal Accountability 

You must take personal accountability with respect to your role in speaking openly with a potential romantic partner for healthy communication to be the standard in any romantic relationship. 

Your feelings or thoughts of dissatisfaction, anger, or annoyance with a potential romantic partner should not be ignored, nor should they be brought forward with a negative or hostile undertone. As a part of a pair, you share the responsibility to communicate your feelings - but, how you share will ultimately inhibit, or allow growth in, your relationship.

2. Notice Your Mindset 

Being aware of your current headspace involves internal reflection. Comparing your new dating experiences to previous relationships, having unrealistic partner expectations, and being unsure of what you want are all preventable setbacks you can avoid to have greater success when dating.

Comparing new opportunities to previous relationships, taken to the extreme, is not a productive tactic but an unfortunately easy habit to slip into. When it comes to dating, framing a new relationship in the context of old ones can close your mind to new experiences that could be different and maybe even better in new ways you had not considered. To avoid unhelpful comparisons, there should be a clear separation between your past relationships and your exploration of new relationships that only YOU can make. 

Having expectations for a partner is necessary, but should be tempered. Having an open and mutual dialogue with a potential romantic partner about each of your needs is essential for a shared understanding.  That said, a romantic partner should be caring, supportive, and kind but likely will not be a magical problem solver or mind reader. Expecting a potential romantic partner to remedy or solve all of your problems in their entirety is unrealistic and can place undue and unreasonable stress on a relationship.  At the end of the day, your personal problems are ultimately your problems to understand and communicate.

Another common setback to avoid when it comes to your mindset is seeking a romantic partner just for the heck of it. Seeking out the right person is critical!  Before you invest a ton of cycles, ask yourself, are you considering how that person fits into your longer term life goals and not simply how they could evolve to fit a small piece of what you are looking for and thus leave you frustrated… which now leads us to setting goals!

3. Set Goals 

To succeed in dating, you need to set some benchmarks and attainable goals while still letting relationships evolve naturally. Per the mindset section above, maybe ask yourself what are you looking for in your future partner? Do they prioritize family? Do they travel often? Do they live an active lifestyle? What are their thoughts on work and money? What are their love languages?  These are just some ideas.  But you need to take the time to think about what really matters to you and what you need in a partner… It’s not that every potential candidate needs to check every box, but it helps to have a rough framework in your mind as you date, so that you don’t waste your time or anyone else’s.

4. Embrace the Journey

Dating is a process - there is no universal approach to what will fit your needs. While not every date will be a perfect match, they will each offer an opportunity to take something away, ideally something positive, in a new experience. All the while, be sure to continue to keep balance and dedicate time to taking care of yourself mentally and physically (spending time with family, friends, hobbies, and reflection), as this will allow you to continue to put your best foot forward and present yourself to partners in the best and most natural light.  Remember that occasionally being nervous or having conflicting emotions while dating is okay and normal. It is important to allow that confusion to exist and to know that you will learn to navigate these emotions in time by trusting yourself and being more comfortable not always knowing precisely what is next.