Matchmaking

Connections that Count: Mastering Networking in Silicon Valley

By Amy Andersen, Founder and CEO of Linx Dating

Networking is one of the true cornerstones of living and thriving in Silicon Valley. When I initially started my business in 2003, I immediately placed myself in the middle of events that were high-value and target rich -- I wanted to mix and network with like-minded entrepreneurs. Early on, I found out about the first location based social network called “Meetro.”

The founders of Meetro would put on networking events in "real life.”  I started by attending their bowling nights in Palo Alto, which truly put me completely out of my comfort zone as I wore a pink bowling shirt, ugly bowling shoes, and played against different entrepreneurs. It was goofy, it was silly, and it was plain old cheap fun. I met some great folks and remember handing my business card to a lady named Jessica. I didn’t think much of that particular contact other, than that I was trying to be friendly, hand my card out, and meet lots of new people. 

A few weeks later, Jessica called me and shared details that she was a reporter with the San Francisco Chronicle and inquired in a very kind way if she would be able to do a story on my teeny tiny matchmaking biz. I was completely surprised that she even remembered me, let alone wanted to do a story on Linx Dating. Delighted, I agreed and was interviewed over the phone. It was going to be a story right in time for Valentine’s Day. The day before the story was supposed to come out, she asked if she could get some images of me and proceeded to send a San Francisco Chronicle photographer down to meet me. We snapped a bunch of photos. She later shared, “Amy, rumor is, I think you might get the front cover of the newspaper!”  

February 14, 2007, my story came out and basically occupied the ENTIRE front page of the prestigious San Francisco Chronicle. I literally could not believe my eyes! Link to story

My business changed overnight and has never ceased growing! As an entrepreneur, I will be forever grateful to Jessica for that tremendous opportunity.  Beyond the friendships I made, all of this created incredible business opportunities and great business contacts. I met a man named Baris Karadogan who guided and periodically mentored me in my little Palo Alto office. Professionally, he spent ten years as an Stanford educated engineer, ten years in VC, and as a CEO. Most recently, he is CEO of a tech platform called Jingle.

A quick plug about Jingle….If you ever need fresh foods, beverages, etc., download the Jingle app - Jingle is a super cool food and services delivery platform. In a nutshell, it’s a very cost-effective marketplace for fast, direct deliveries from mobile stores and services.  In fact, at my recent networking event “Mix n Mingle” in Menlo Park, we hired Jingle to provide all of the beverages for our guests and boy was it a hit!  One of his VC mentors provided him business advice years ago and it has always stuck with Baris as a solid mantra, "Everyday you spend in the office at lunch is a waste.” What’s this mean exactly? Get out of the office at lunch, go outside, learn from people. Networking is paramount to being successful and everyone should make it like a second habit. Great advice!

Baris attended my 20th anniversary party for Linx Dating and shared this beautiful tribute on his social media. I was so touched. Baris didn’t need to do this but he did. 

"Some friendships are special. I met Amy about 20 years ago at a VC bowling event and she told me she was thinking of starting a matchmaking business.  I listened, tried to help every now and then and Linx dating was born in a tiny office in Palo Alto. As her business grew, so did our friendship. We both had families - each had kids, and we shared birthday parties, trick or treat walks, and were always there for each other. No matter what life threw at us, we always could grab a coffee or a glass of wine, and tell each other our happy and sad stories.  Twenty years later, Linx is a big success and we have been friends for 20 years.  It’s been a real pleasure walking parallel to the path of Amy’s life. I am utterly grateful to call you a dear friend. Thank you and here’s to 20 more years.” 

I will end this with a favorite quote by Woody Allen that Baris lives by: “Ninety percent of success in life is just showing up.” This is so true. I showed up to the Meetro event and that greatly impacted my career in ways I never could have imagined, and the professional dividends are still paying out some 20 years later!  

Networking Mixer in Silicon Valley | 02/10/24

Dear Friends,

We're thrilled to extend an exclusive invitation to you for an evening of creating new personal connections at our first-ever event collaboration with the innovative matchmaking company, DateSpot

Details:

🗓️ Date: Saturday, February 10, 2024

⏰ Time: 5:00 - 8:00 PM

📍 Location: Park James Hotel

Experience:

  • Wine-tasting booths from local wineries

  • Founder/CEO of Linx Dating, Amy Andersen, dubbed “The Cupid of Silicon Valley” will have a table at event. Come say hi, learn more about Linx matchmaking, and ask Amy anything dating/relationship related!

  • Play the guest quiz to easily get to know people and have a chance to win a weekend stay at Park James Hotel

  • Matchmaking consultation & profile photo review with DateSpot's Founder (Carla)

  • A professional quality great photo to update your potential Date Spot profile done onsite by a photographer

Discounts:

  • $9 cocktail specials (including a delightful mocktail for non-drinkers)

  • Enjoy a 10% discount on dinner reservations that night (show your ticket)

  • Stay overnight for a special $199 room rate (book here)

Ticket Details:

Tickets are available here.

Secure your ticket now for this fantastic evening of mingling and fun in Silicon Valley!

XO,

Cupid

How To Keep The Spark Alive In a Relationship

UpJourney’s Article Written by The Editors, How to Keep the Spark Alive in a Relationship (60+ Exciting Ways) features contributions from Amy Andersen, Founder and CEO of Linx Dating (Visit UpJourney to view the full article)

By Amy Andersen, Founder and CEO of Linx Dating

A relationship can start in a whirlwind of excitement and euphoria but suddenly fade without a single spark left behind. 

It can be challenging to always feel the spark between you and your partner, especially if you have been together a long time and have yet to place effort into rekindling that spark. It is a cohesive effort from both partners to bring back or maintain that fiery connection you felt and drew you together initially. 

Here are my three tips to rekindle that spark with your partner:

  • Discuss what drew you together initially

  • Prioritize communication

  • Do something playful


Talk about what drew you together initially over a romantic dinner date

When wanting to reignite that spark, it’s essential to slow down and bring back focus to romance. Share one and others’ company over a romantic dinner date curated to highlight shared feelings of love and connection you built your relationship on.


Prioritize communication through a shared activity 

Getting that spark back in a relationship takes consistent effort; it does not happen “eventually.” It mandates direct communication between partners. 

Spend quality time with your partner doing something it does not need to be extravagant or some unwanted task, do an activity together, kayak or go hiking, or do something as simple as a walk around the block. Create an environment to communicate openly by sharing a joint activity.


Do something playful to nurture your inner child

Be carefree and have a relaxed headspace where you’re not thinking so hard. Do something playful or goofy, like a theme or amusement park, trampoline park, paint, or ceramic classes. 

Nurture your inner child together! If you want things to be exciting again in your relationship, then get excited about something together.

Matchmaker FAQs

By Amy Andersen, Founder and CEO of Linx Dating

As a professional Matchmaker, you regularly get questions that few other jobs would prompt. Since the nature of matchmaking involves closer relationships and an understanding of a client's EQ, the day-to-day for a matchmaker will often look different than a standard office job. To celebrate National Matchmaker Day (August 31st), I have outlined the most commonly asked questions I receive as a Matchmaker and CEO of Linx Dating.

1. Have you always set people up? 

I wasn’t one of those ones who was always setting people up but I have always loved people.  I saw a great opportunity and went for it. Frankly, when I saw the opportunity in front of me, I could not believe no one had done it before.

2. How did you get into the field? 

I saw a market opportunity (demand) that was consistent with my existing network (supply) and I built from there. I have also always been a people person so it was a natural fit to go into matchmaking as I work with an incredibly diverse group of clients. 

3. What’s the hardest thing about being a matchmaker? 

This is a very emotional business - so rewarding, at times, but also high pressure as people are depending on me. Someone who hasn’t been married and who wants a baby is a high pressure situation for me. This is also a service business which means that I can also get treated very poorly sometimes, which stinks. 

4. What’s a typical day look like for a matchmaker? 

I start my morning with a giant cup of hot coffee and make my son breakfast! After school drop off, I get on my email. If there are so many emails, it’s already stressing me out, it’s a good reason to go for a walk or a run. On my walks, I always catch up with clients. On my runs, I crank all sorts of music from Guns N Roses,  Dua Lipa, Ariana Grande, Justin Bieber, Crash Test Dummies, Motley Crue, Chaka Khan, or Michael Jackson. Literally, my musical tastes are all across the board, LOL. I get home, prep a to go salad for the office, get ready. I always do myself up even if I am not meeting a client because when I put make-up on and wear something nice, I feel better no matter what. I head to the office, respond to emails ad then either do an in-person meeting with a client, or prospect, or meet on Zoom. I spend my afternoons working on match ideas for clients and often checking in with people in my database to see if they are presently single and good candidates for my clients. Come 5pm, I am heading home to prep dinner and spend quality time with my family. After my son is in bed, it’s work time again till 10pm or so. Normally I then take a bath to unwind, watch a show, and go to bed myself!

5. Do matchmakers use astrology? 

Not really….I certainly do not. It’s fun to talk about but we’d better be using more than that if we want any kind of competitive edge.

6. Are some matchmakers generational matchmakers? 

Sure. There are examples of this, just like there are in other family  businesses. It can be as informal as shared dinner table talk over many years, or as formal as a child taking over the family business.

7. Are there niche specialty matchmakers? 

Yep. It’s s function of market supply and demand.   A matchmaker is only as good as his or her network, and that could be a niche - geographic, religious, ethnic, age, or whatever. I’d say the most common two niches would be matchmaking, focusing on a particular faith or heritage. 

For instance, there are many matchmakers focusing solely on Jewish matches or matchmakers focusing solely on Indian matchmaking. I’ve been binging on Netflix’s Indian Matchmaker with “Sima from Mumbai.” 

8. What’s the craziest thing anyone has ever told you they want in a match? 

One of my former clients shared his musts include “all-natural body parts,” “love celebrating New Year’s Eve,” and “be okay with a shower with two heads on opposite walls.” On a sweeter note, he expected his dream girl to be “really close with at least one family member” (his own relationship with his two sisters is “one of my biggest areas of happiness,” he writes) and “be someone who constantly says ‘I believe in you’ to their children.” But she also has to “allow me to indulge in a luxury sports car filled with premium gasoline.” 

Speak Your Truth

By Amy Andersen, Founder and CEO of Linx Dating

Too many women are just plain too afraid to express what they want when dating.  Ask yourself why you keep accepting dates with someone if you don’t know if he wants many of the things that you you want out of life? 

Speak up sooner rather than later when you’re getting to know someone. Speak your truth and speak up about what your goals are. I am a very firm believer that the right man will observe, listen, absorb, and digest what you have to say.

Many women I match are matched to guys with pre-existing kids. They know this going in, and made it clear to me they want at least one of their own biological children. The men I match them to are well aware of this.

Even in this “controlled environment” of working with a matchmaker, it is still mission critical to put out there in real time what you want, what you need, and your goals! I tell women to speak up and share these goals in the early stages and weave this into conversation in the most feminine, delicate, and reasonable way, while still being strong and vocal about it.

I advise women to watch how their date responds. Look at his body language, eye contact, engagement, and certainly what comes out of his mouth next. Radar up and antenna fully paying attention. To a man’s credit, most men will share what they are capable of and not capable of in the early stages of dating. It is the female's responsibility to pay attention, listen and to calibrate accordingly.

Men are not mind readers! Give your date your goals and open the door. The right man will lean in and walk through. In being vocal, you will quickly begin to know who the right guys are from the wrong guys. NOTE: This does NOT always mean that the right man will be an obliging puppy dog barking a simple “woof” meaning yes to everything you might want. If there are some resistance points, I advise women to watch the man’s approach and if he is willing to keep an open mind and engage with you in figuring things out, just as he would be watching to see if you will do the same.

I like using one of my married couples as a great example of a strong confident woman having the talk early on with the man she was falling in love with. I strategized with the female client very early on like on date 3 to have the talk. While she thought I was nuts, I told her to trust me. On date 3, somewhere in the middle of the date that was going swimmingly well, she brought up wanting to have a family one day and frankly not waiting till hell froze over for it to happen. Her date admired her boldness and listened. He listened carefully but didn’t say much… but opened his eyes really wide like a deer in headlights.

She also was in her late 30’s and went on further to share that she would want a relatively short courtship and to get engaged, plan the wedding, and be pregnant not too long after. The deer in headlights phenomenal continued. She wasn’t sure what to make of it but at least he listened and soaked in all her confidence. For her, it felt great having that elephant in the room addressed.

The next day when she was at work, a courier delivered her a small gift to her office. Curiously, she opened it and it was a book. The book was about raising kids from different cultures. Considering they were from very different cultures it made sense. When she told me that he had sent this book to her, I said "OMG, this is man who really listened!" He might not have said anything but this is the right man for you… he is leaning in and listening. He’s respecting your personal goals and had you not spoken the truth, you both would not know if you share the same vision. This couple has been married a decade and are blessed with a beautiful child.

So on your next date, try speaking up and see if this strategy works for you too.