EntrepreneurialJourney

Connections that Count: Mastering Networking in Silicon Valley

By Amy Andersen, Founder and CEO of Linx Dating

Networking is one of the true cornerstones of living and thriving in Silicon Valley. When I initially started my business in 2003, I immediately placed myself in the middle of events that were high-value and target rich -- I wanted to mix and network with like-minded entrepreneurs. Early on, I found out about the first location based social network called “Meetro.”

The founders of Meetro would put on networking events in "real life.”  I started by attending their bowling nights in Palo Alto, which truly put me completely out of my comfort zone as I wore a pink bowling shirt, ugly bowling shoes, and played against different entrepreneurs. It was goofy, it was silly, and it was plain old cheap fun. I met some great folks and remember handing my business card to a lady named Jessica. I didn’t think much of that particular contact other, than that I was trying to be friendly, hand my card out, and meet lots of new people. 

A few weeks later, Jessica called me and shared details that she was a reporter with the San Francisco Chronicle and inquired in a very kind way if she would be able to do a story on my teeny tiny matchmaking biz. I was completely surprised that she even remembered me, let alone wanted to do a story on Linx Dating. Delighted, I agreed and was interviewed over the phone. It was going to be a story right in time for Valentine’s Day. The day before the story was supposed to come out, she asked if she could get some images of me and proceeded to send a San Francisco Chronicle photographer down to meet me. We snapped a bunch of photos. She later shared, “Amy, rumor is, I think you might get the front cover of the newspaper!”  

February 14, 2007, my story came out and basically occupied the ENTIRE front page of the prestigious San Francisco Chronicle. I literally could not believe my eyes! Link to story

My business changed overnight and has never ceased growing! As an entrepreneur, I will be forever grateful to Jessica for that tremendous opportunity.  Beyond the friendships I made, all of this created incredible business opportunities and great business contacts. I met a man named Baris Karadogan who guided and periodically mentored me in my little Palo Alto office. Professionally, he spent ten years as an Stanford educated engineer, ten years in VC, and as a CEO. Most recently, he is CEO of a tech platform called Jingle.

A quick plug about Jingle….If you ever need fresh foods, beverages, etc., download the Jingle app - Jingle is a super cool food and services delivery platform. In a nutshell, it’s a very cost-effective marketplace for fast, direct deliveries from mobile stores and services.  In fact, at my recent networking event “Mix n Mingle” in Menlo Park, we hired Jingle to provide all of the beverages for our guests and boy was it a hit!  One of his VC mentors provided him business advice years ago and it has always stuck with Baris as a solid mantra, "Everyday you spend in the office at lunch is a waste.” What’s this mean exactly? Get out of the office at lunch, go outside, learn from people. Networking is paramount to being successful and everyone should make it like a second habit. Great advice!

Baris attended my 20th anniversary party for Linx Dating and shared this beautiful tribute on his social media. I was so touched. Baris didn’t need to do this but he did. 

"Some friendships are special. I met Amy about 20 years ago at a VC bowling event and she told me she was thinking of starting a matchmaking business.  I listened, tried to help every now and then and Linx dating was born in a tiny office in Palo Alto. As her business grew, so did our friendship. We both had families - each had kids, and we shared birthday parties, trick or treat walks, and were always there for each other. No matter what life threw at us, we always could grab a coffee or a glass of wine, and tell each other our happy and sad stories.  Twenty years later, Linx is a big success and we have been friends for 20 years.  It’s been a real pleasure walking parallel to the path of Amy’s life. I am utterly grateful to call you a dear friend. Thank you and here’s to 20 more years.” 

I will end this with a favorite quote by Woody Allen that Baris lives by: “Ninety percent of success in life is just showing up.” This is so true. I showed up to the Meetro event and that greatly impacted my career in ways I never could have imagined, and the professional dividends are still paying out some 20 years later!