Lifestyle & Compatibility

A Day In The Life As A Matchmaker

By Amy Andersen, Founder and CEO of Linx Dating

My name is Amy Andersen I am the Founder and CEO of Linx Dating. I wake up around 6:30 am, and the first thing I do is drink coffee. It’s actually in my wedding vows that my husband brings me coffee in the morning. In our 15-year marriage, he’s pretty much never broken this vow- I must say it’s impressive. Then I get my kiddo's breakfast ready and quickly check my email and various messaging apps, including Signal, Proton Mail, and WhatsApp, to see if any high-profile or international clients have reached out overnight. After school drop off, I return home and do anywhere from 15-30 minutes of emails. 

My morning workout is a must I typically run 3 days a week, rain or shine. Other days I mix in gym sessions or neighborhood walks. I listen to all sorts of music on my runs, from hip hop and, don’t laugh- military boot camp marine sergeant recordings. Post-workout, I shower and whip up a nutritious green smoothie. I practice a relaxed form of intermittent fasting, refraining from eating until noon, as part of my disciplined routine.

Back at home, I shower up and make one of my insanely delish green smoothies loaded with organic spinach, blueberries, almond milk, and Live Pure super food smoothie cubes!  I also try to take my daily vitamins. I do a relaxed “my version” of intermittent fasting, do I try not to eat before 12 p.m..  If you haven’t noticed, I lead a pretty disciplined life. It’s a strategy that makes me successful. 

My office is about a 5 min drive from my home. I have optimized on purpose for a better quality of life and not spend unnecessary time on the road. If I have to commute to San Francisco from Silicon Valley for a client, I always have a driver so I can get work done on my laptop- plus I’m not someone who lives to drive. It’s a necessity but not a sport for me. 

My days are consumed by piling through an endless sea of emails. I get inbound inquiries on a daily basis from around the world of single men and women wanting to be matched. And as CEO of Linx, I always put myself in a prospect's shoes and ask myself, “What would it be like to email a dating service?”  Even if I can’t help someone, I always make a point to write them a personal email. It’s a highly personalized and heart-centric business, so it’s very important for me to not only be kind but empathetic and respond.

Beyond this, I am on the phone with my clients throughout the day, getting feedback from their respective dates and strategizing with them about getting to the next level in their personal lives (from exclusive to engagement or married)! 

I’m hydrating throughout the day- lots of water! I might be noshing on a salad throughout the day, fruit, another smoothie….or need a pick me up and grab an iced latte at Peets down the street! 

I might be on a Zoom with a prospect one afternoon or on with my social media team, mapping out our content or planning a VIP client social campaign. My team is constantly monitoring trends and what’s relevant, teaching me, and keeping me up to date on everything.  

I love slowing down with my family and going around the dinner table to discuss our days. It’s a moment during the day to be with one another, break bread, and catch up. I try to be home by 5 p.m. to make dinner for my family. I’m no chef, but I try to make healthy food. I’m vegetarian, and the rest of my family is not. This might mean a Door Dash salad for me and making pasta with Sautéed sausage and veg for them. I do a weekly menu on Sundays, but sometimes life gets crazy, and we need to adapt and be spontaneous. Once the family is off to bed, I catch up on emails for at least 1-2 hours every night. It’s also a time for me to match clients and think about “who” could be a fantastic fit with which client. I love how creative my job is!

Generally around 10 p.m. I will watch something brainless like Love Is Blind or The Golden Bachelor. It’s part of the job, right? I review my “To Do” List and Appts for the next day at the end of the day. I say some affirmations before bed and always think about my couples and clients. I literally visualize their happiness and success in the Matchmaking journey. I remind myself how grateful I am and so blessed to be celebrating my twentieth year in running Linx Dating. 

I am lights out at midnight and ready to go again the next day! 


The Matchmaking Midas Touch

By Amy Andersen, Founder and CEO of Linx Dating

Over the past 20 years, Linx has positioned itself as the top global matchmaking firm by refusing to settle for anything less than unparalleled excellence. Amy Andersen founded the company with the mission to give high-caliber individuals a more private, premium, and high-yield alternative to dating on their own.

Linx prides itself on its stellar reputation… its membership has been built organically over 20 years by word-of-mouth recommendations and has grown into one of the most sought-after private networks of vetted single men and women in the world.

Locally, in Silicon Valley, Linx represents clients at tech companies including Apple, Meta, Amazon, Google, Netflix and recognizable venture capital firms such as Andreessen Horowitz, to name just a few. Linx Dating also represents select founders & CEOs, celebrities, prominent public figures, and members of high profile domestic and international families.

Linx’s matchmaking is tailor-made for people who have worked on themselves, are ready to make a long-term commitment and are clear on what they seek in a partner.  They are ready to jump two feet into the process and find it appealing that Linx is niche and works with only a select number of clients annually. If we were to drill down on the core “niche” of Linx, it would be elite, high-net-worth clientele, and other highly educated professionals who are commitment-minded. 

Our clientele demand privacy and discretion and recognize time as one of their most precious commodities.  This means that swiping on an app to find “the one” becomes arguably less appealing.

Networking Mixer in Silicon Valley | 02/10/24

Dear Friends,

We're thrilled to extend an exclusive invitation to you for an evening of creating new personal connections at our first-ever event collaboration with the innovative matchmaking company, DateSpot! 

Details:

🗓️ Date: Saturday, February 10, 2024

⏰ Time: 5:00 - 8:00 PM

📍 Location: Park James Hotel

Experience:

  • Wine-tasting booths from local wineries

  • Founder/CEO of Linx Dating, Amy Andersen, dubbed “The Cupid of Silicon Valley” will have a table at event. Come say hi, learn more about Linx matchmaking, and ask Amy anything dating/relationship related!

  • Play the guest quiz to easily get to know people and have a chance to win a weekend stay at Park James Hotel

  • Matchmaking consultation & profile photo review with DateSpot's Founder (Carla)

  • A professional quality great photo to update your potential Date Spot profile done onsite by a photographer

Discounts:

  • $9 cocktail specials (including a delightful mocktail for non-drinkers)

  • Enjoy a 10% discount on dinner reservations that night (show your ticket)

  • Stay overnight for a special $199 room rate (book here)

Ticket Details:

Tickets are available here.

Secure your ticket now for this fantastic evening of mingling and fun in Silicon Valley!

XO,

Cupid

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Why Do Some People Struggle With Love While Others Make It Look Easy?

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By Amy Andersen, Founder and CEO of Linx Dating

When it comes to love, some people just seem to have all the luck. They effortlessly attract partners who adore them, enjoy long-lasting relationships, and end up happily ever after. So, what's their secret? Is it a matter of fate, or is there something more to it?

You’ll notice that most of the “lucky ones” maintain a positive attitude; they have a strong sense of self-worth and radiate positivity, making them extra attractive. As they say, “attitude is everything” and it really does make all the difference. If you believe you deserve love, are lovable and that love is looking for you, chances are you’ll end up putting yourself into new situations and meeting more people with more openness.  

How would you ever know you’re lucky if you didn’t take any risk? “Lucky ones” are not afraid to get uncomfortable, so they’re more likely to approach an attractive stranger or agree to a blind date. This curiosity fast-tracks social skills and makes it easier for them to know when they’ve met someone special. Like a positive attitude, the adventurous spirit is also something extremely attractive to others.

You’re more likely to end up lucky in love if you have a clear picture of what that loving relationship looks like. Lucky people tend to have a clear idea of what they want in a partner and relationship—and can communicate openly about it. They’re aware of their values, goals, and priorities, and don’t compromise. They aren’t afraid to walk away from a relationship that does not align with their vision of the future.  

Lastly, lucky people tend to have a healthy relationship with themselves. They have a strong sense of identity and purpose outside of their relationships, which helps them maintain their own identity and a healthy balance between their personal and romantic lives. This healthy sense of self allows them to approach their relationships with a greater sense of self-awareness and emotional maturity, which can lead to more fulfilling connections.

Of course, there is an element of luck in love, but I believe we can create our own luck. Certain traits like a positive attitude, willingness to take risks, and a strong relationship with self can help us find the right person. 

Matchmaker FAQs

By Amy Andersen, Founder and CEO of Linx Dating

As a professional Matchmaker, you regularly get questions that few other jobs would prompt. Since the nature of matchmaking involves closer relationships and an understanding of a client's EQ, the day-to-day for a matchmaker will often look different than a standard office job. To celebrate National Matchmaker Day (August 31st), I have outlined the most commonly asked questions I receive as a Matchmaker and CEO of Linx Dating.

1. Have you always set people up? 

I wasn’t one of those ones who was always setting people up but I have always loved people.  I saw a great opportunity and went for it. Frankly, when I saw the opportunity in front of me, I could not believe no one had done it before.

2. How did you get into the field? 

I saw a market opportunity (demand) that was consistent with my existing network (supply) and I built from there. I have also always been a people person so it was a natural fit to go into matchmaking as I work with an incredibly diverse group of clients. 

3. What’s the hardest thing about being a matchmaker? 

This is a very emotional business - so rewarding, at times, but also high pressure as people are depending on me. Someone who hasn’t been married and who wants a baby is a high pressure situation for me. This is also a service business which means that I can also get treated very poorly sometimes, which stinks. 

4. What’s a typical day look like for a matchmaker? 

I start my morning with a giant cup of hot coffee and make my son breakfast! After school drop off, I get on my email. If there are so many emails, it’s already stressing me out, it’s a good reason to go for a walk or a run. On my walks, I always catch up with clients. On my runs, I crank all sorts of music from Guns N Roses,  Dua Lipa, Ariana Grande, Justin Bieber, Crash Test Dummies, Motley Crue, Chaka Khan, or Michael Jackson. Literally, my musical tastes are all across the board, LOL. I get home, prep a to go salad for the office, get ready. I always do myself up even if I am not meeting a client because when I put make-up on and wear something nice, I feel better no matter what. I head to the office, respond to emails ad then either do an in-person meeting with a client, or prospect, or meet on Zoom. I spend my afternoons working on match ideas for clients and often checking in with people in my database to see if they are presently single and good candidates for my clients. Come 5pm, I am heading home to prep dinner and spend quality time with my family. After my son is in bed, it’s work time again till 10pm or so. Normally I then take a bath to unwind, watch a show, and go to bed myself!

5. Do matchmakers use astrology? 

Not really….I certainly do not. It’s fun to talk about but we’d better be using more than that if we want any kind of competitive edge.

6. Are some matchmakers generational matchmakers? 

Sure. There are examples of this, just like there are in other family  businesses. It can be as informal as shared dinner table talk over many years, or as formal as a child taking over the family business.

7. Are there niche specialty matchmakers? 

Yep. It’s s function of market supply and demand.   A matchmaker is only as good as his or her network, and that could be a niche - geographic, religious, ethnic, age, or whatever. I’d say the most common two niches would be matchmaking, focusing on a particular faith or heritage. 

For instance, there are many matchmakers focusing solely on Jewish matches or matchmakers focusing solely on Indian matchmaking. I’ve been binging on Netflix’s Indian Matchmaker with “Sima from Mumbai.” 

8. What’s the craziest thing anyone has ever told you they want in a match? 

One of my former clients shared his musts include “all-natural body parts,” “love celebrating New Year’s Eve,” and “be okay with a shower with two heads on opposite walls.” On a sweeter note, he expected his dream girl to be “really close with at least one family member” (his own relationship with his two sisters is “one of my biggest areas of happiness,” he writes) and “be someone who constantly says ‘I believe in you’ to their children.” But she also has to “allow me to indulge in a luxury sports car filled with premium gasoline.”