Dating Advice for Singles

Mankeeping: Are Women Doing More Than Their Fair Share of Emotional Labor?

By Amy Andersen, Founder and CEO of Linx Dating

In many relationships, women often find themselves stepping into the role of emotional caretaker. This phenomenon, sometimes referred to as "mankeeping," involves women taking on the mental and emotional load of supporting their male partners—especially during times of crisis, uncertainty, or personal struggle. While emotional caretaking can strengthen the bond between partners, it can also carry a heavy burden, leaving women overwhelmed as they juggle their own responsibilities alongside managing their partner’s emotional and practical needs.

The Emotional Burden of Mankeeping

Research suggests that men often have fewer close friendships and tend to rely heavily on their romantic partners for emotional support. In fact, studies have shown that a significant number of men report having no close friends at all. This lack of external support means that women frequently bear the responsibility of managing their partner's emotional state, reassuring them during difficult times, and even taking care of practical matters like organizing social events or handling family obligations.

This dynamic creates a scenario where women are not only carrying their own emotional load but are also responsible for managing their partner's emotional health. While this may feel necessary in the moment and can contribute to a sense of closeness, it can also lead to emotional burnout, particularly if the caretaking is not reciprocated.

Why Women End Up in the Caretaking Role

The tendency for women to take on this emotional labor isn't just about love or partnership—it’s a societal and cultural issue. From a young age, women are often socialized to be caregivers, nurturing figures who are expected to maintain harmony, soothe tensions, and put the emotional needs of others before their own. Men, on the other hand, are typically encouraged to be stoic, self-reliant, and avoid expressing vulnerability. These traditional gender roles create an imbalance in emotional caregiving within relationships, with women often shouldering more of the burden.

While many women willingly embrace the role of emotional caretaker, this imbalance can be exhausting, especially when the emotional needs of the man are not met in return. As a result, women may start to feel overwhelmed, neglected, or even resentful. This leads to the question: How can emotional caretaking be more balanced?

The Case for Mutual Emotional Support

Emotional labor, when unbalanced, can cause resentment and burnout. The key to a healthy relationship is mutual support and care. Both partners should feel that their emotional needs are being met in equal measure, and that their vulnerability is being respected. A relationship should be a two-way street, where both partners provide emotional support to each other—whether it's offering a listening ear, providing reassurance, or managing shared responsibilities.

If one partner consistently takes on the role of emotional caretaker, it can lead to an unhealthy dynamic where one person's emotional well-being is sacrificed for the other. This imbalance can make it difficult for women to feel truly supported when they themselves need emotional care.

Key Takeaways:

  1. Recognize the Signs of Emotional Labor: If you’re feeling emotionally drained from constantly managing your partner’s needs, it’s time to assess the balance in your relationship. Are you carrying the emotional load on your own? Are you receiving the same level of care and support in return?

  2. Encourage Open Conversations About Emotional Needs: Men may not always express their emotional needs in the same way women do. It’s important to have open conversations about how both partners can support each other emotionally. If your partner tends to keep their feelings to themselves, gently encourage them to open up and share what they’re going through.

  3. Create a Supportive Community Outside of the Relationship: It’s vital for both partners to have support systems outside the relationship—friends, family, or professionals—to help carry some of the emotional burden. Encourage your partner to nurture friendships and seek support outside of the relationship.

  4. Practice Mutual Emotional Care: A healthy relationship requires mutual emotional care. Whether it’s comforting each other after a tough day or sharing your feelings in an open, vulnerable way, emotional support should be balanced. Both partners should feel like they can lean on each other.

  5. Don’t Be Afraid to Set Boundaries: If you’re feeling overwhelmed, it’s important to set emotional boundaries. It’s okay to say no when your own emotional needs aren’t being met. Setting boundaries is essential for maintaining a healthy and fulfilling relationship.

Homework for the Reader:

  1. Self-Reflect: Take some time to reflect on your relationship dynamic. Are you playing the role of the emotional caretaker? If so, how does this impact your own emotional health and well-being?

  2. Have a Conversation: Talk to your partner about emotional support. Ask them how they are feeling emotionally and whether they feel supported by you. Share how you feel as well—open and honest communication is key.

  3. Identify Your Support System: Identify at least one or two people (outside your partner) who can help support you emotionally. Having a broader support network can alleviate some of the pressure that comes from trying to be everything to your partner.

  4. Create a Balance Plan: Think about ways you can create a more balanced dynamic. Perhaps you can find ways to share more of the emotional load or encourage your partner to seek external support. Balance is key to a healthy relationship.

Why Silicon Valley Men Are Dreading First Dates: The 'Emotional Data Dump' Phenomenon

By Amy Andersen, Founder and CEO of Linx Dating

It’s no secret that dating in Silicon Valley is... unique. But there's one issue that keeps coming up among single men here—and it's a dealbreaker. Women. Please. Stop the emotional data dump.

Far too many women on a first date feel the need to unload their entire emotional baggage, and it’s getting old fast. The “drama dump” can include everything from endlessly talking about ex-boyfriends and breakups to bragging about how many guys are currently in the rotation. Or worse—rambling on about how “amazing” they are or rich they are, while simultaneously complaining about their jobs, friends, family, or just life in general. It’s exhausting.

Let’s be honest: men don’t want to hear about your dramatic past, the laundry list of your crappy divorce, or how many affluent men are after you. Sure, we get that women crave connection, but when the first date feels like a therapy session or an audition for a drama series, it’s a huge turn-off. It’s way too much, too soon.

Here’s the thing—that’s what your girlfriends are for. That’s what your “self-care” days with wine and Netflix are for. Men (especially in Silicon Valley) don’t have the patience for a soul-baring marathon right out of the gate. Heck, most husbands don’t even want to hear this stuff after years of marriage (trust me having been married for almost 17 years)—what makes you think a guy just meeting you is interested?

If you want to build a connection, focus on fun, engaging conversations, not unloading years of baggage. If he’s into you, there will be plenty of time later for the heart-to-heart. But on a first date? No one’s looking for a drama queen. Just saying. 

Navigating Geographies When Dating 101

By Dani Geary for Linx Dating

When dating, logistics can be as impactful as the location itself. Thoughtful planning and communication can make the experience enjoyable and show that you respect each other’s time and effort. Here’s a guide to navigating location considerations with courtesy, collaboration, and confidence.

Communicate Preferences Early

When discussing where to meet, start by being upfront about where you’re based. This will help your date understand your travel distance and plan accordingly. Mention your neighborhood and ask which locations are convenient for them. For instance, if you live downtown, you might say, “I’m based around the downtown area—what’s convenient for you?” or offer to meet halfway if it makes sense. This approach shows you’re considerate of their time, flexible, and clear about your own preferences.

Collaborate, but Allow Initiative

Location matters, but it’s also about creating a memorable experience. If your date prefers a specific area, like their neighborhood or the city center, it might be because they feel more confident planning an experience in a familiar setting. However, don’t hesitate to suggest a compromise if a midway location works better. You might say, “I’d love to meet somewhere in the middle, but I’m open to your ideas!” Being playful and flirty when communicating this shows you’re enthusiastic about the date while giving your partner a chance to take the lead in planning.

If they enjoy planning, let them choose a location, and offer positive feedback. For example, a quick “I love your pick!” or “Looking forward to trying this spot you suggested!” shows your appreciation for their effort and enhances the mutual enjoyment of the date.

Let Go of Overthinking

Once you’ve shared your general location, it’s time to let go and trust your date’s planning. Avoid overanalyzing the decision about where to meet and instead focus on enjoying the moment and looking forward to spending time together. When both parties feel respected and relaxed, it’s easier to embrace the spontaneity of the date.

By communicating preferences clearly and allowing your date the opportunity to take charge, you set a positive tone that makes the process smoother and more enjoyable for both of you. With these tips, you’ll navigate the geography of dating gracefully, giving you both more space to connect and have fun.

No Detail Too Small: Digging Deep for the Perfect Match

By Amy Andersen, Founder and CEO of Linx Dating

The Linx Dating client experience goes far beyond merely signing up and looking through a set of headshots in a database. Our comprehensive matchmaking services include thorough screening, detailed vetting, and an in-depth understanding of each client's unique needs and preferences so that we can maximize the chance of success.

To start, Linx cherry picks the clients we feel we can really help, and weeks of work goes in behind-the-scenes to get to know the client on a much deeper level before any matchmaking even takes place. I think one of the things I love most about running Linx is this huge “discovery process” and the unexpected twists and turns that it can take. Many matchmakers stick to doing a Zoom session to onboard a new client. I not only typically do this early work in person, but further request that my client open his/her inner world to me (and often my team) to help give me critical insights, a backstory, and facts that I would never know if we were not to fully immerse. For example, I regularly visit a client’s home and workplace if welcomed and appropriate, favorite hangout spots, and even speak to their close circle of friends and community of supporters to glean a broader perspective as I collect data.

In fact, in the last 7 days, I have chatted for 3 hours in one of my new VIP client’s living room, with three of her best friends, enjoyed meals together with her, walked through her homes to garner more information, all with the intention to pick up on the nuances, the grey zones, and to see if I can come up with any epiphanies along the way. Moreover, as I have moved past the initial in-person, I have done multiple follow-up Zoom calls with additional close friends and colleagues of hers from around the world.

These deep dive immersions are spectacular. They are like a flower that begins to open up and bloom. The client feels excited when he/she sees my eyes light up and realizes that my team is getting multiple steps closer to isolating the “the type” of person he/she needs, and to also be mindful of what is NOT a fit.

At Linx, not only do we work on this “discovery” process which is light years ahead of the current standard in the matchmaking industry; we prep the client for the dating world via the right photography, wardrobe, and any other personal life management so that they feel beyond ready, on their game, and can step forward with 100% with a confident stride and major pep in their step.

All of these elements I have mentioned here also play the additional role of building further trust with the client. As I reflect back on many clients (VIP and other) over the years, although the initial connection was likely made when they began to “know of me” over the years by attending my events or reading about my business on the periphery, the growth of our working relationship accelerated once they were ready to become a client and we began spending considerable time together over meals, conversations, and getting more and more comfortable each time.

This is a huge investment of time, emotion, energy, and money for a prospective client and definitely not for everyone. It’s not like waving a wand, doing a quick Zoom, and boom, someone is a new client. As I hope you can now see, these relationships take time to nurture and require patience and commitment.

Then again, a potential client is looking to make some of the most important decisions in his/her life – whom to marry and potentially with whom to have children… and any process around those kinds of decisions should not be taken lightly.

While this matchmaking methodology is not for the faint of heart, for the handful of golden clients who decide that it is, we treasure, and take great care in guiding, them every step of the way until they reach the finish line.

The Power of Gratitude Practices in Romantic Relationships

By Dani Geary for Linx Dating

Amidst the hustle and bustle of our daily lives, it's easy to overlook the small moments that make our romantic relationships special. One potent and often underestimated tool, for fostering connection and deepening intimacy in a relationship, is gratitude. The practice of expressing appreciation and thankfulness can have an incredible impact on relationships, by nurturing love and understanding.

The Impact of Gratitude on Romantic Relationships

Gratitude is more than just a polite gesture… It is a transformative force that can reshape the dynamics of a romantic relationship. When partners express and receive gratitude, it creates a positive cycle that reinforces mutual appreciation and strengthens the emotional bond. Here are some more specific key benefits of incorporating gratitude into your romantic relationship:

  1. Better Communication

  2. Increased Relationship Satisfaction

  3. Stress Reduction

  4. Building Resilience

How to Introduce Gratitude into Your Romantic Relationship

Now that we understand the impact of gratitude, let's dive into some easy ways to incorporate it into your romantic relationship:

1. Daily Gratitude Rituals

Take a few minutes each day or even just once a week to share something for which you're grateful. This can be a specific act your partner did, a quality you appreciate, or a shared moment. Establishing this ritual helps create a habit.

2. Gratitude Journaling

Encourage each other to keep a gratitude journal. Set aside time weekly to write down things you are grateful for in your partner and your relationship. You can share your journal entries with each other to deepen the connection.

3. Surprise Thank You Notes   

Surprise your partner with handwritten thank-you notes expressing appreciation for something they've done. It could be a simple gesture, a supportive action, or a characteristic you adore. These unexpected notes can create moments of joy and genuine connection.

2 Simple Gratitude Exercises for Couples

1. The Appreciation Game

Set aside time for a dedicated "appreciation session." Each partner takes turns expressing three things they appreciate about the other.

2. Gratitude Jar

Keep a shared gratitude jar in your living space. Whenever you feel grateful for something your partner has done, write it on a small piece of paper and place it in the jar. Take turns reading the notes during moments of connection.

By incorporating some of these simple yet impactful gratitude practices into your routine, you can create a foundation of appreciation, understanding, and connection.